The American Folklore Society (AFS) is a professional organization dedicated to the study and promotion of folklore and traditional culture in the United States. Founded in 1888, it brings together scholars, educators, and practitioners to share research, resources, and ideas related to folklore. The society publishes the journal Western Folklore and organizes annual meetings to facilitate discussions and collaborations. AFS also supports various initiatives, including awards for outstanding contributions to folklore studies and outreach programs that engage the public with traditional cultural expressions. Through these efforts, the society aims to enhance the understanding and appreciation of folklore in American society.