The American Film Market (AFM) is an annual event held in Santa Monica, California, where filmmakers, producers, and distributors gather to buy and sell film rights. It typically takes place in November and serves as a marketplace for independent films, allowing industry professionals to network and showcase their projects. AFM features screenings, panel discussions, and various networking opportunities. Participants include representatives from major studios, independent filmmakers, and international buyers, all looking to discover new content and make deals. The event plays a crucial role in the global film industry, influencing trends and promoting new talent.