The Ambassador Theatre Group (ATG) is a leading theatre company based in the United Kingdom. It operates a wide range of venues, including the historic Ambassador Theatre in London, and is known for producing and promoting various theatrical performances, including musicals and plays. ATG also manages several theatres across the UK and internationally, making it a significant player in the live entertainment industry. In addition to its theatre operations, ATG is involved in ticketing and event management. The group aims to enhance the audience experience by offering a diverse selection of shows and events, catering to different tastes and preferences in the performing arts.