Amazon Seller Central is an online platform that allows individuals and businesses to sell their products directly on Amazon. Sellers can create listings, manage inventory, and track sales performance. The platform provides tools for pricing, advertising, and customer communication, making it easier for sellers to reach a large audience. To start selling on Amazon Seller Central, users need to create an account and choose between two selling plans: the Individual plan or the Professional plan. Each plan has different fees and features, allowing sellers to select the option that best fits their needs and sales volume.