Amazon Basics is a private label brand owned by Amazon, offering a wide range of everyday products at affordable prices. The brand includes items such as electronics, home goods, office supplies, and kitchen essentials, designed to provide quality and value for consumers. Launched in 2009, Amazon Basics aims to simplify shopping by providing reliable alternatives to name-brand products. The brand focuses on functionality and practicality, making it a popular choice for customers looking for budget-friendly options without sacrificing quality.