Alternate Reality Games (ARGs) are interactive narratives that blend real-world experiences with digital elements. Players engage with the story by solving puzzles, following clues, and interacting with characters through various media, such as websites, social media, and emails. The goal is to immerse participants in a fictional world that feels real and encourages collaboration. These games often involve a community of players who work together to uncover the storyline. ARGs can be tied to marketing campaigns, like those for movies or video games, and they often use transmedia storytelling to enhance the experience across different platforms.