An alter ego is a different version of oneself, often used to express hidden traits or desires. This concept allows individuals to explore aspects of their personality that they might not show in their everyday lives. For example, a shy person might create an alter ego that is bold and outgoing, helping them to step outside their comfort zone. In popular culture, many artists and performers adopt alter egos to enhance their creativity. A famous example is Beyoncé, who created the alter ego Sasha Fierce to embody confidence and power during her performances. This transformation can provide a sense of freedom and empowerment, allowing people to express themselves in unique ways.