Allura Red is a synthetic dye commonly used in food and beverages to provide a bright red color. It is also known as FD&C Red 40 and is derived from petroleum products. This dye is often found in candies, soft drinks, and processed foods, making it a popular choice for manufacturers looking to enhance the visual appeal of their products. In the United States, Allura Red is approved by the Food and Drug Administration (FDA) for use in food items. However, some studies have raised concerns about potential allergic reactions and hyperactivity in children. As a result, it is important for consumers to read labels and be aware of the ingredients in their food.