The Alliance for Open Media is a collaborative organization formed in 2015 to develop open-source multimedia technologies. Its primary goal is to create efficient and high-quality video and audio formats that can be used across various platforms and devices. This initiative aims to improve the web experience by ensuring that media can be delivered quickly and effectively. Members of the alliance include major tech companies such as Google, Amazon, Netflix, and Mozilla. They work together to advance projects like AV1, a video codec designed to provide better compression and quality compared to existing formats. This collaboration promotes innovation while reducing costs for developers and users alike.