Alibaba Pictures is a film and entertainment company that is part of the larger Alibaba Group. Founded in 2014, it focuses on film production, distribution, and marketing, aiming to enhance the global reach of Chinese cinema. The company has invested in various film projects and collaborates with both domestic and international filmmakers. In addition to producing films, Alibaba Pictures operates a digital platform for movie ticket sales and streaming services. This platform helps connect audiences with films and provides valuable data analytics to improve marketing strategies. The company plays a significant role in the evolving landscape of the entertainment industry in China.