Ali G is a fictional character created by British comedian Sacha Baron Cohen. He first appeared in the late 1990s on the television show Da Ali G Show, where he parodies a wannabe gangster and hip-hop journalist. Ali G is known for his distinctive yellow tracksuit, comical slang, and absurd interviews with unsuspecting public figures. The character often uses humor to highlight social issues and expose the ignorance of those he interviews. Through his antics, Ali G has become a cultural icon, leading to a feature film, Ali G Indahouse, and appearances in various media, showcasing Sacha Baron Cohen's unique style of satire.