Alexis Rose is a fictional character from the television series Schitt's Creek, created by Eugene Levy and Dan Levy. She is portrayed by actress Annie Murphy. Alexis is the daughter of wealthy video store magnate Johnny Rose and socialite Moira Rose. After her family loses their fortune, they move to the small town of Schitt's Creek, which they had purchased as a joke. Throughout the series, Alexis evolves from a self-absorbed socialite to a more grounded individual. She navigates various relationships and personal challenges, ultimately finding her passion in public relations. Her character is known for her humor, style, and memorable catchphrases.