Alex and Ani is an American jewelry company founded in 2004 by Carolyn Rafaelian. The brand is known for its eco-friendly, handcrafted bracelets, necklaces, and rings that often feature meaningful symbols and charms. Each piece is designed to promote positive energy and personal empowerment. The company emphasizes sustainability by using recycled materials in its products. Alex and Ani has gained popularity for its unique designs and the ability to customize jewelry to reflect individual beliefs and experiences. The brand has also expanded into other accessories and lifestyle products, maintaining its focus on meaningful connections.