Alex "Hitch" Hitchens is a fictional character from the romantic comedy film Hitch, portrayed by actor Will Smith. He works as a professional dating consultant, helping men win the hearts of women by providing them with advice and strategies for successful romantic pursuits. In the film, Hitch's expertise is put to the test when he falls in love with a woman named Sara Melas, played by Eva Mendes. As he navigates his own romantic challenges, the story explores themes of love, honesty, and the complexities of relationships.