Alcohol wholesale refers to the business of buying large quantities of alcoholic beverages, such as beer, wine, and spirits, directly from manufacturers or distributors. These wholesalers then sell the products to retailers, bars, restaurants, and other establishments, often at a lower price than retail. This process helps ensure that businesses have a steady supply of alcohol for their customers. Wholesalers play a crucial role in the alcohol industry by managing inventory and distribution. They often provide additional services, such as marketing support and delivery, to help their clients succeed. By acting as intermediaries, alcohol wholesalers help maintain a balance between supply and demand in the market.