An album launch is an event where an artist or band introduces their new music album to the public. This can include live performances, listening parties, or promotional events. The goal is to generate excitement and encourage fans to purchase or stream the album. During an album launch, artists often engage with their audience through social media, interviews, and special appearances. These events can also feature merchandise sales and exclusive content, helping to build a stronger connection between the artist and their fans. Successful album launches can significantly impact an album's chart performance and overall reception.