Albert Lasker was an influential American businessman and advertising executive, often referred to as the "father of modern advertising." Born in 1880, he played a crucial role in shaping the advertising industry through innovative techniques and strategies. Lasker worked with major companies, including Palmolive and Pepsodent, helping them create memorable campaigns that significantly boosted their sales. In addition to his advertising career, Lasker was also a philanthropist and a supporter of medical research. He contributed to the establishment of the Lasker Awards, which honor outstanding contributions to medical science. His legacy continues to impact both advertising and healthcare today.