Ajio is an online fashion and lifestyle retailer based in India, launched in 2016. It is a subsidiary of Reliance Industries, one of the largest conglomerates in the country. Ajio offers a wide range of products, including clothing, footwear, accessories, and home decor, catering to various styles and preferences. The platform features both national and international brands, as well as its own private label. Ajio is known for its user-friendly interface, frequent sales, and discounts, making it a popular choice among shoppers looking for trendy and affordable fashion options.