Airtime is a term commonly used to refer to the amount of time a media content, such as a television show or radio program, is broadcasted. It can also refer to the time allocated for advertisements during these broadcasts. The concept is important for advertisers and content creators, as it directly impacts audience reach and engagement. In the context of social media, Airtime can also refer to a platform that allows users to share videos and chat with friends in real-time. This service enables users to connect over shared interests, enhancing social interaction through multimedia experiences.