Affluent consumers are individuals or households with a high level of income and wealth, allowing them to spend more on luxury goods and services. They often prioritize quality and brand reputation over price, seeking products that reflect their status and lifestyle. This group typically includes professionals, business owners, and high-net-worth individuals. These consumers are influential in the market, driving trends in various sectors such as fashion, automobiles, and travel. Their purchasing decisions can significantly impact brands and industries, as they often seek unique experiences and personalized services that cater to their preferences and aspirations.