Adaptive Difficulty is a game design feature that adjusts the challenge level based on a player's performance. If a player is struggling, the game may become easier by reducing enemy strength or providing more resources. Conversely, if a player is excelling, the game can increase the difficulty to maintain engagement and challenge. This approach aims to enhance player experience by keeping the game enjoyable and preventing frustration. It is commonly used in video games, such as those developed by Ubisoft or Electronic Arts, to cater to a wide range of skill levels and ensure that players remain motivated and invested in the gameplay.