Ad Impression Fraud occurs when fake or non-human traffic generates false counts of ad views, misleading advertisers about the effectiveness of their campaigns. This can happen through automated bots or fraudulent websites that mimic real user behavior, resulting in advertisers paying for impressions that never reach actual consumers. This type of fraud can significantly impact the digital advertising industry, leading to wasted budgets and skewed performance metrics. To combat this issue, companies often employ various detection methods and technologies to identify and filter out suspicious activity, ensuring that their advertising investments are more effective and genuine.