Ad Campaign Management involves planning, executing, and analyzing advertising efforts to promote a product or service. This process includes setting clear objectives, identifying target audiences, and selecting appropriate channels, such as social media or television, to reach potential customers. Once the campaign is live, managers monitor its performance using metrics like engagement and conversion rates. They make adjustments as needed to optimize results, ensuring that the campaign meets its goals effectively. Tools and software often assist in tracking these metrics, making it easier to evaluate the overall success of the campaign.