Ad blocking is a technology that prevents advertisements from being displayed on websites and apps. Users typically install ad blocker software or browser extensions to enhance their online experience by reducing distractions, improving page load times, and protecting their privacy. Many websites rely on advertising revenue to provide free content, so ad blocking can impact their income. Some sites may request users to disable ad blockers or offer subscription options for an ad-free experience. The ongoing debate between user experience and publisher revenue continues as both sides seek a balance in the digital landscape.