Absolut is a popular brand of vodka that originated in Sweden. It was first produced in 1879 by Lars Olsson Smith, who introduced a unique distillation process called "continuous distillation." This method allows for a high level of purity and smoothness, making Absolut a favorite among vodka enthusiasts worldwide. The brand is known for its distinctive bottle design and a wide range of flavored vodkas, including options like Absolut Citron and Absolut Raspberry. Absolut has also been involved in various marketing campaigns that emphasize creativity and art, collaborating with numerous artists and designers over the years.