AV Production, or Audio-Visual Production, involves creating content that combines both sound and visual elements. This can include videos, films, presentations, and live events. The process typically includes planning, scripting, filming, editing, and post-production work to ensure a polished final product. Professionals in AV Production use various tools and technologies, such as cameras, microphones, and editing software, to bring their projects to life. This field is essential in industries like entertainment, education, and marketing, where engaging content is crucial for communication and audience engagement.