ATG, or "All Terrain Gear," refers to specialized equipment designed for outdoor activities in various environments. This gear is often used in hiking, camping, and off-road adventures, providing durability and functionality to withstand challenging conditions. In the context of technology, ATG can also refer to "Art Technology Group," a company known for its e-commerce software solutions. This software helps businesses manage online sales and customer interactions effectively, enhancing the overall shopping experience for users.