The ALMA Awards, short for the American Latino Media Arts Awards, celebrate the achievements of Latinos in the entertainment industry. Established in 1995, these awards recognize excellence in film, television, and music, highlighting the contributions of Latino artists and creators. The awards aim to promote diversity and representation in media, showcasing the impact of Latino culture on American entertainment. Categories include Best Actor, Best Actress, and Best Television Series, among others, honoring both established and emerging talent in the industry.