ACME is a fictional company often used in cartoons and media, particularly in the Looney Tunes series. It is known for selling a wide range of outlandish products, from rocket skates to giant rubber bands, typically to the character Wile E. Coyote in his attempts to catch Road Runner. The name "ACME" is derived from the Greek word for "highest point" and is often used to suggest a company that offers top-quality goods. The humorous failures of Wile E. Coyote when using ACME products highlight the absurdity and unpredictability of relying on such items.