ABSA stands for "A Better South Africa," which is a financial services group based in South Africa. It offers a range of banking products and services, including personal and business banking, investment solutions, and insurance. ABSA is one of the largest banks in the country and is known for its commitment to customer service and innovation. Founded in 1991, ABSA has grown through various mergers and acquisitions, including its notable merger with Barclays Africa Group in 2013. The bank operates across several African countries, aiming to support economic growth and development in the region.