AAAA, or the American Association of Advertising Agencies, is a professional organization that represents the advertising industry in the United States. Founded in 1900, it aims to promote the interests of its members, which include advertising agencies, marketers, and media companies. The association provides resources, advocacy, and networking opportunities to help its members succeed in a competitive market. The organization also focuses on industry standards and best practices, ensuring that advertising remains ethical and effective. Through initiatives like the 4A's Foundation, it supports education and research in advertising, fostering innovation and creativity within the field.