A-Roll refers to the primary footage in a video production that features the main subject or storyline. This type of footage typically includes interviews, key scenes, or essential content that drives the narrative forward. A-Roll is crucial for establishing the context and delivering the core message of the video. In contrast to A-Roll, there is also B-Roll, which consists of supplementary footage that enhances the story. B-Roll can include cutaway shots, background visuals, or additional scenes that provide context or support the A-Roll. Together, A-Roll and B-Roll create a more engaging and comprehensive viewing experience.