A&R Representatives, or Artists and Repertoire Representatives, are professionals in the music industry responsible for discovering and nurturing new talent. They work for record labels and scout for promising artists, helping them develop their sound and style. A&R reps also oversee the recording process, ensuring that the final product aligns with the label's vision. In addition to finding new artists, A&R Representatives maintain relationships with existing musicians. They provide guidance on song selection, production, and marketing strategies. Their role is crucial in shaping the careers of artists and ensuring that the label's roster remains competitive in the ever-evolving music market.