An A&R Representative, or Artist and Repertoire Representative, is a professional in the music industry responsible for discovering and nurturing new talent. They work for record labels and scout for promising artists, helping them develop their sound and style. A&R representatives often collaborate with producers and songwriters to create music that aligns with market trends. In addition to talent scouting, A&R representatives also manage relationships with artists, guiding them through the recording process. They play a crucial role in selecting songs for albums and ensuring that the final product meets the label's standards and appeals to the target audience.