88rising is a music and media company that promotes Asian and Asian American artists. Founded in 2015, it aims to elevate the visibility of these artists in the global music scene. The company has gained recognition for its unique blend of genres, including hip-hop, R&B, and pop. The label has launched successful artists like Rich Brian, NIKI, and Joji, who have garnered millions of streams and a dedicated fan base. 88rising also produces music videos, live events, and collaborations, creating a platform for cultural exchange and representation in the entertainment industry.