7 Up is a lemon-lime flavored soft drink that was first introduced in 1929. It is known for its crisp, refreshing taste and is often enjoyed on its own or as a mixer in cocktails. The drink is caffeine-free and is marketed as a refreshing beverage for all ages. The brand has undergone various changes in ownership and marketing strategies over the years. 7 Up is now owned by PepsiCo and is available in several variations, including diet and cherry flavors. It is widely distributed and can be found in many countries around the world.