"50/50 by 2020" is an initiative aimed at achieving gender parity in leadership roles across various sectors by the year 2020. The goal is to ensure that women hold 50% of leadership positions in organizations, promoting equality and diversity in decision-making processes. The campaign encourages businesses, governments, and institutions to implement policies and practices that support women's advancement. By raising awareness and fostering collaboration, "50/50 by 2020" seeks to create a more inclusive environment where both men and women can contribute equally to society and the economy.