"3P" refers to the concept of "People, Planet, and Profit," which emphasizes the importance of balancing social, environmental, and economic factors in business practices. This framework encourages companies to consider their impact on society and the environment while also striving for financial success. By integrating the 3P approach, businesses can create sustainable practices that benefit not only their bottom line but also their employees and the communities they serve. This holistic view promotes responsible decision-making and fosters long-term growth, ensuring that companies contribute positively to the world around them.