"2K" refers to a resolution standard in digital displays, specifically 2048 x 1080 pixels. This resolution is commonly used in cinema and professional video production, providing a higher image quality than standard HD (1920 x 1080). The term "2K" is derived from the horizontal pixel count, which is approximately 2000 pixels. In the gaming industry, "2K" is also associated with the popular video game publisher 2K Games, known for titles like NBA 2K and Borderlands. These games often feature high-quality graphics and immersive gameplay, appealing to a wide audience of gamers.