24K Gold Jewelry is made from pure gold, containing 99.9% gold content. This high purity gives it a rich, vibrant color and a luxurious appearance. However, because it is soft and malleable, it is often alloyed with other metals for durability in everyday wear. Due to its purity, 24K Gold Jewelry is hypoallergenic, making it suitable for those with sensitive skin. It is often used in high-end pieces and is valued for its investment potential. However, it may not be ideal for everyday items like rings or bracelets that are prone to scratches and dents.