24K Gold refers to pure gold that contains 99.9% gold content, making it the highest quality of gold available. The "K" stands for karat, a unit of measurement used to indicate the purity of gold. Unlike lower karat gold, such as 18K Gold or 14K Gold, which are mixed with other metals for added strength, 24K gold is soft and malleable. Due to its purity, 24K Gold is often used in jewelry, coins, and investment products. However, its softness makes it less suitable for everyday wear, as it can scratch and dent easily. Many people appreciate its rich color and luster, making it a popular choice for special occasions.