22cans is a game development company founded in 2012 by Peter Molyneux, a well-known figure in the gaming industry. The company gained attention for its innovative approach to game design and its focus on community engagement. One of its notable projects is Curiosity: What's Inside the Cube?, a mobile game that invited players to chip away at a giant cube to uncover its secrets. The game was designed to create a shared experience among players, emphasizing collaboration and competition.