A "2-for-1 stock split" is a corporate action where a company divides its existing shares into two, effectively doubling the number of shares outstanding. For example, if you owned 100 shares priced at $50 each, after the split, you would have 200 shares priced at $25 each. The total value of your investment remains the same, as the split does not change the company's overall market capitalization. This action is often taken to make shares more affordable for investors and to increase liquidity in the market. A lower share price can attract more buyers, potentially leading to increased demand for the stock. Companies like Apple and Tesla have performed stock splits in the past to enhance their market appeal.