The 1960s was a transformative decade for rock music, marked by the emergence of iconic bands and artists. Groups like The Beatles and The Rolling Stones popularized a new sound that blended rhythm and blues with innovative songwriting. This era also saw the rise of subgenres such as psychedelic rock, characterized by experimental sounds and themes. The cultural impact of 1960s rock extended beyond music, influencing fashion, social movements, and youth culture. Festivals like Woodstock became symbols of the counterculture, promoting peace and love. Artists like Jimi Hendrix and Janis Joplin pushed creative boundaries, leaving a lasting legacy on the music industry.