The 10X Rule is a concept popularized by entrepreneur Grant Cardone in his book of the same name. It emphasizes the importance of setting goals that are ten times greater than what you initially think is achievable. This approach encourages individuals to think bigger and take massive action to reach those ambitious targets. By adopting the 10X Rule, people are motivated to push beyond their comfort zones and overcome obstacles. The idea is that even if you fall short of your tenfold goal, you will still achieve more than if you had set a more modest target. This mindset fosters resilience and a proactive attitude toward success.