"10:10" is a global campaign aimed at encouraging individuals, businesses, and governments to reduce their carbon emissions by 10% each year. Launched in 2009, the initiative focuses on practical actions that can be taken to combat climate change, emphasizing the importance of collective effort in achieving significant environmental impact. The campaign provides resources and support to help participants track their progress and share their successes. By promoting sustainable practices, such as energy efficiency and reduced waste, "10:10" seeks to inspire a movement towards a more sustainable future for the planet and its inhabitants, including future generations.