The term "1:18" often refers to a scale used in model making, particularly for die-cast cars and figures. In this scale, 1 unit on the model represents 18 units in real life. For example, a car that is 18 feet long would be represented as 1 foot long in a 1:18 scale model. This scale is popular among collectors and hobbyists because it strikes a balance between detail and size. Models at this scale are large enough to showcase intricate features while still being manageable for display and storage. Many brands, such as Hot Wheels and Maisto, produce 1:18 scale models.