.shop is a top-level domain (TLD) specifically designed for online retail businesses. It allows companies to create a unique web address that clearly indicates they are involved in e-commerce. This TLD helps customers easily identify shopping websites, making it a popular choice for brands and retailers. Using a .shop domain can enhance a business's online presence and credibility. It signals to consumers that the site is dedicated to selling products or services. Many businesses, from small startups to large corporations, utilize .shop to attract customers and improve their visibility in the competitive online marketplace.