한류, or the "Korean Wave," refers to the global popularity of South Korean culture, including music, television dramas, films, and fashion. This phenomenon began in the late 1990s and has since expanded worldwide, attracting fans from various countries. Notable examples include K-pop groups like BTS and BLACKPINK, as well as popular dramas like Crash Landing on You. The rise of 한류 has significantly impacted the South Korean economy, boosting tourism and increasing demand for Korean products. Events like KCON celebrate this cultural exchange, bringing together fans and artists. Overall, 한류 represents a growing interest in South Korean culture and its influence on global entertainment.