세계자연기금, or the World Wildlife Fund (WWF), is an international non-governmental organization focused on environmental conservation and reducing the impact of human activities on the natural world. Founded in 1961, it works in over 100 countries to protect endangered species and their habitats, promote sustainable practices, and address climate change. The organization engages in various initiatives, including wildlife protection, forest conservation, and sustainable agriculture. Through research, advocacy, and community involvement, the WWF aims to create a world where people live in harmony with nature, ensuring a healthy planet for future generations.